US Highbush Blueberry Council
About
The U.S. Highbush Blueberry Council (USHBC) is a trade organization focused on enhancing the blueberry industry's market presence and profitability. Established to support a healthy blueberry industry, USHBC brings together data, insights, and resources to inspire stakeholders. The council's strategic initiatives, including its 2021-2025 Strategic Plan, address the growing consumer preference for blueberries. USHBC offers essential tools and programs for industry members, such as data and insights for decision-making, community-building initiatives, and marketing materials like The Blueberry Method Toolkit. These resources aim to promote blueberries as a valuable product for retailers, growers, and partners. Additionally, USHBC runs consumer-facing promotional programs to encourage the adoption of blueberries, highlighting their health benefits and market appeal.