What does Under Armour do?

Under Armour is a Baltimore-based company that specializes in athletic performance apparel, footwear, and accessories. Founded in 1996 by Kevin Plank, a former University of Maryland football player, the company was born from his desire to create moisture-wicking fabrics that keep athletes cool and dry during physical activity. Starting from humble beginnings in his grandmother's basement, Under Armour quickly gained traction, achieving significant sales and expanding its operations. The company offers a range of innovative products, including HeatGear for hot conditions, ColdGear for cold weather, and various footwear options that cater to sports like football, basketball, and golf. Under Armour has established itself as a key player in the athletic market, competing with major brands like Nike and Adidas. With a focus on performance gear designed for both professional athletes and everyday fitness enthusiasts, Under Armour continues to grow its presence through national marketing campaigns and a wide retail network.