What does The Conscious Marketing Group do?

The Conscious Marketing Group (CMG) is a UK-based strategic marketing agency that specializes in B2B brand development. They help brands uncover insights related to human behavior, culture, and competition to create effective marketing strategies. CMG operates with a small, agile team and utilizes external talent to efficiently address client challenges and foster meaningful connections. CMG offers purpose-driven marketing solutions, including strategic insights, brand storytelling, and campaign development that aligns with customer habits. They focus on clarifying messaging and pricing strategies while providing guidance on digital marketing trends. Their approach is tailored to meet brands where they are, with expertise in areas like brand labs and seasonal marketing shifts. AJ Bell is highlighted as a key client project, showcasing their capability in delivering impactful marketing solutions.