What does Synthetic Users do?

Synthetic Users is an AI-powered platform that creates human-like synthetic research participants for rapid qualitative user and market research. Founded by Kwame Ferreira and Hugo Alves, the company aims to streamline the market research process, allowing organizations to test ideas, products, and messaging in minutes instead of weeks or months. The platform utilizes a sophisticated multilayered engine that combines various large language models with proprietary data. This technology enables the generation of synthetic personas based on psychographic data, simulating real user behaviors and responses. Synthetic Users offers a range of services, including problem exploration interviews, concept and messaging testing, and continuous insight services, achieving a high level of insight quality comparable to traditional human research. The cloud-based solution integrates seamlessly with existing systems and supports thousands of synthetic personas. It is designed for enterprise use, with features that ensure data governance and privacy. Organizations in industries such as pharmaceuticals, consumer packaged goods, and automotive are leveraging the platform to enhance their research capabilities and reduce timelines significantly.