What does Sweetwater do?

Sweetwater Sound, Inc., founded in 1979 by Chuck Surack in Fort Wayne, Indiana, is a leading retailer of musical instruments and professional audio equipment. The company has evolved from a mobile recording studio into the top online destination for music gear in the United States. With a workforce of around 1,800, including 500 sales engineers, Sweetwater operates from a 163-acre campus that features retail stores, studios, a music academy, and performance venues. Sweetwater offers a diverse range of products, including guitars, keyboards, drums, recording equipment, and lighting. The company is known for its customer-first approach, providing expert service and support to musicians of all levels. In addition to retail, Sweetwater provides recording and production services through its state-of-the-art studios, educational programs via Sweetwater University, and hosts events like GearFest. The company emphasizes building relationships with music makers, fostering a community centered around a shared passion for music.