What does Strapsicle do?

Strapsicle is an Australian company that specializes in innovative silicone straps and holders for e-readers, founded by Lou Rice and Ben Stainlay in 2022. The idea originated from a personal experience during Lou's maternity leave, leading to the creation of a product designed to enhance one-handed reading. Strapsicle has gained significant popularity, achieving over 100 million views online and serving more than 180,000 customers worldwide. The company's main product is a silicone strap for Kindles, which provides comfort and security while reading, helping to prevent drops and reduce hand cramps. Strapsicle also plans to expand its offerings to include accessories for iPads and other devices. The company operates primarily through Amazon and its own website, utilizing social media marketing and collaborations with micro-influencers to reach a broader audience. With a strong focus on practicality and style, Strapsicle aims to support book lovers and enhance their reading experience.