What does Smedley Group do?

Smedley Group is a motorsport technology and consulting company founded in 2020 by Rob Smedley, a former Formula 1 engineer. The company applies F1-derived methodologies to enhance performance and operations in motorsport and other sports. It focuses on a first principles approach, utilizing data-driven simulation and visualization platforms to optimize solutions. The company is known for its Global Karting League, which aims to make karting more accessible by significantly reducing costs. Smedley Group emphasizes curiosity, innovation, teamwork, and inclusivity, engaging fans and identifying talent in the motorsport industry. It collaborates with manufacturers, governing bodies, and teams to implement F1-inspired technology and consulting services.