What does SegmentStream do?

SegmentStream is a B2B SaaS company based in London, UK, founded in 2018. It specializes in an AI-powered marketing measurement and optimization platform designed to assist performance marketers in maximizing revenue from paid media. The company focuses on addressing the challenges of fragmented customer journeys and privacy restrictions. The core offering of SegmentStream includes features such as cross-channel attribution, incrementality testing, and automated budget allocation. These tools provide a comprehensive view of customer journeys, validate attribution accuracy, and optimize ad spend for better return on ad spend (ROAS). The platform integrates with major tools and supports manual data uploads, ensuring users have a reliable source for multi-channel attribution. SegmentStream has raised $2.7 million in seed funding and has established partnerships with Google Cloud, Google Marketing Platform, and Meta Business. With a team of approximately 30 employees, the company serves clients in over 15 countries, delivering solutions that enhance marketing performance and drive scalable growth.