What does Seed Oil Free Alliance do?

The Seed Oil Free Alliance is an independent certifying organization based in Boca Raton, Florida, founded in 2023 by Jonathan Rubin and Corey Nelson. Its mission is to raise awareness about seed oils in the food supply and promote transparency through education and certification. The Alliance empowers consumers by providing access to seed oil-free food options and supports brands in aligning their products with health-conscious consumer preferences. The organization offers a certification program that includes rigorous lab testing to ensure products are free from common seed oils like soybean, corn, and canola oil. It licenses the Seed Oil Free Certified® seal to qualifying food brands and restaurants, helping them demonstrate their commitment to healthier alternatives. The certification process includes pre-certification testing, ongoing compliance checks, and resources for consumer education. The Alliance connects consumers with certified products and provides tools to locate these items, fostering a movement towards better oils and fats in the food industry.