Ruuby is a digital beauty concierge platform founded in 2015 or 2016, headquartered in London, United Kingdom. The company connects users with professionally vetted beauty, spa, and wellness professionals for on-demand services delivered directly to homes, offices, hotels, or event locations. Ruuby operates across multiple regions, including the United Kingdom, United Arab Emirates, Switzerland, and the South of France. The core offering is an app that allows users to book a variety of beauty, spa, and wellness treatments from five-star providers. Services are available for private clients, corporate events, luxury hotels, and special occasions like weddings. Ruuby partners with top spas in London to provide access to spare appointments and extends its services through mobile professionals. The platform emphasizes convenience and high-quality treatments, making it a leading choice in the personal care industry.