What does Prorata.ai do?

ProRata.ai is a generative AI startup founded in 2024 by Bill Gross at Idealab Studio. The company focuses on creating an ethical AI infrastructure for search, advertising, and attribution, ensuring that content creators receive proper credit and revenue sharing. Headquartered in Pasadena, California, ProRata.ai aims to support a sustainable ecosystem for creators, businesses, and consumers in the evolving AI landscape. The company offers three main solutions under the "Gist" brand. Gist Answers provides custom AI search engines that generate summaries and recommendations from trusted publications. Gist Ads introduces a premium ad network that places contextually relevant ads alongside AI responses. Gist Attribution is a scalable tool that attributes content use and distributes ad revenue to publishers. ProRata.ai has established a network of over 700 content partners, including major media organizations, and is actively engaging with global publishers and authors to expand its reach.