About
Profoto is a Swedish company founded in 1968, specializing in professional lighting equipment and light shaping tools for photographers and cinematographers. Headquartered in Sundbyberg, Stockholm, Profoto has established itself as a leader in the lighting industry, with sales in 51 countries and subsidiaries in key markets including the USA, Japan, and Germany. The company emphasizes innovation and has developed a range of products designed for ease of use and precision. Profoto's offerings include on- and off-camera flashes, light shaping tools like softboxes and reflectors, and various accessories for photography and cinematography. Their products cater to professional photographers, studios, and e-commerce companies, enabling high-quality image creation. Notable users include acclaimed photographers such as Annie Leibovitz and David LaChapelle. Profoto is committed to providing solutions that enhance the creative process for both professionals and aspiring creators.