What does Plantega do?

Plantega is a New York City-based company founded by Nil Zacharias that helps independent bodegas and corner stores offer 100% plant-based versions of classic deli sandwiches and meals. Through a turnkey "deli-in-a-store" model, Plantega makes plant-based food more approachable, affordable, and accessible. The company began during the pandemic and has expanded from about 12 locations in 2021 to over 45-51 by 2023, with plans for further growth beyond NYC. Plantega provides comprehensive support to participating stores, including menu creation featuring plant-based recreations of popular items like Chopped Cheese and Sausage Egg and Cheese. The company also assists with ingredient sourcing, inventory management, and staff training. By leveraging existing bodega facilities, Plantega optimizes sales and increases accessibility to plant-based options across various communities. Its offerings emphasize healthier, planet-friendly alternatives made with premium ingredients, catering to "plant-based curious" consumers in underserved markets.