The Professional Face-to-Face Fundraising Association (PFFA) is a nonprofit self-regulatory organization established in 2015. It represents nonprofit organizations (NPOs) and professional fundraising agencies (PFAs) in the United States, focusing on promoting sustainable face-to-face (F2F) fundraising practices. PFFA aims to educate various stakeholders about the benefits and operations of F2F fundraising, advocate for the industry, and ensure ethical performance among its members. PFFA's key activities include providing education and training on best practices, advocating for the sector in public relations, and enforcing regulations and standards for ethical behavior. The organization also hosts events and networking opportunities to empower NPOs in their fundraising strategies. Membership offers benefits such as access to innovations, reputation building, and sector-wide representation. PFFA plays a vital role in generating new regular donors and contributing significantly to the missions of its member organizations.