What does Parent Tested Parent Approved do?

Parent Tested Parent Approved (PTPA) is a leading certification program in North America focused on family-oriented products. Founded by Sharon Vinderine over 15 years ago, PTPA helps parents make informed purchasing decisions through authentic testing by real families. The company has built a community of over 250,000 engaged parents who evaluate products in their homes, providing peer-endorsed recommendations that simplify shopping. PTPA's main offering is the Seal of Approval certification, which is awarded after a rigorous four-week in-home testing process. Brands that earn this certification can promote the seal on their packaging and marketing materials. The company also provides market research services, offering detailed feedback and consumer insights to brands. PTPA supports product submissions across various categories, including Food & Beverage, Electronics, and Toys & Games. For parents, PTPA offers free product testing opportunities, a rewards program, and a community for sharing opinions. The program has certified products for well-known brands like Disney, Dyson, and P&G, enhancing consumer trust through real-world validation.