What does Orangetheory Fitness do?

Orangetheory Fitness is a global fitness franchise founded in 2010 in Fort Lauderdale, Florida, by exercise physiologist Ellen Latham and co-founders Dave Long and Jerome Kern. The company specializes in heart-rate-monitored group workouts designed to maximize calorie burn through excess post-exercise oxygen consumption (EPOC). Headquartered in Boca Raton, Florida, Orangetheory has grown to over 1,500 studios across 50 U.S. states and 23 countries, serving nearly one million members in eight languages. The core offering is a 60-minute group workout that combines cardiovascular and strength training intervals, targeting 84-91% of participants' maximum heart rate. Sessions are led by triple-certified coaches and utilize various equipment, including treadmills, rowing machines, and free weights. Orangetheory also supports its franchisees with a B2B marketplace for equipment and supplies, enhancing operational efficiency. The brand fosters a community-focused environment, encouraging relationships and support among participants of all fitness levels.