What does Orange Bowl do?

The Orange Bowl Committee is a not-for-profit, member-based organization based in South Florida. Founded in 1939, it was established by local businessmen to attract visitors to Miami during the Great Depression. The organization is best known for hosting the Capital One Orange Bowl football game, which takes place annually in January at Hard Rock Stadium. In addition to the football game, the Orange Bowl Committee engages in various activities and events that aim to enhance the culture and economy of South Florida. Historically, it produced a prominent annual parade and festival, which was one of the oldest and most colorful in the country, comparable to other major events like the Macy's Thanksgiving Day Parade. Although the parade ended in 2002, the Committee continues to play a significant role in college football, having hosted national championship games and participating in the College Football Playoff system. The organization is dedicated to promoting positive social and economic activity in the Miami community.