What does Opelika do?

Auburn-Opelika Tourism (AO Tourism) is the official destination marketing organization for Auburn and Opelika, Alabama. Our mission is to promote the region as a premier destination for leisure travel, meetings, conventions, sporting events, and group business while enhancing quality of life for residents. Guided by the vision to "make our community better," we believe tourism should do more than attract visitors—it should create lasting benefits for the people who call Auburn-Opelika home. Through destination marketing, event recruitment, visitor services, community partnerships, and strategic storytelling, AO Tourism works to strengthen the local economy, support area businesses, and elevate Auburn-Opelika's reputation as a vibrant place to visit, live, work, and invest. Our team is dedicated to showcasing the people, places, and experiences that make Auburn-Opelika unique. From public art initiatives and community engagement programs to immersive visitor experiences and destination development projects, we strive to create meaningful connections between visitors and the community. By collaborating with local governments, businesses, nonprofits, and community leaders, AO Tourism serves as an economic driver, cultural connector, and trusted partner committed to shaping a stronger future for Auburn-Opelika.