What does NaturallyCurly.com do?

Beautycon is a global community and experiential media platform that connects content creators, celebrities, beauty enthusiasts, and brands. Founded in 2011 by Marina Curry and Jonathan Burford, the company has evolved from a trade show for YouTube beauty influencers into a data-driven powerhouse that promotes diversity and inclusivity in beauty standards. As of 2024, Beautycon operates as a subsidiary of Refinery29 and is headquartered in Los Angeles, California. The company organizes large-scale festivals and trade shows in major cities like New York, Los Angeles, and London, attracting around 15,000 attendees per event. Beautycon also creates original digital content through its platform, Beauty Digital, and offers consultancy services to brands targeting Gen Z consumers. Its product offerings include a quarterly cosmetics subscription service, Beautycon Box, and experiential retail initiatives like Beautycon POP. The brand emphasizes inclusivity and community support, catering to a diverse audience passionate about beauty and self-expression.