What does My Better Batch do?

My Better Batch is a women-owned premium cookie mix brand founded in April 2024 by Lindsay Hancock, a former KIND Snacks executive and single mom from North Carolina. The company offers clean, non-GMO baking mixes that allow customers to create better-than-homemade cookies in just 15 minutes with only butter and an egg. Inspired by her experience as a busy single mom, Hancock aimed to provide quick and high-quality baking solutions. The brand has seen significant growth, expanding from fewer than 1,000 points of distribution in 2024 to over 5,000 by the end of 2025. My Better Batch emphasizes clean-label products and is baked in North Carolina. The cookie mixes come in four flavors: Double Chocolate Chip, Chocolate Chunk, Celebration, and Classic Sugar. They are designed for simplicity, requiring just three steps to prepare. The products are available in major retailers like Target, Costco, and Sprouts Farmers Market, as well as online platforms such as Amazon and Thrive Market.