MUG is a social innovation hub located in Bologna, Italy, established in 2019 by Emil Banca. It serves as a collaborative space for startups, businesses, professionals, and organizations to develop new ideas and technologies. The hub spans 1,750 square meters and is designed to foster open cooperation, emphasizing inclusion, entrepreneurship, and social innovation. MUG focuses on open innovation, offering skill-building workshops and supporting initiatives in the circular economy, social enterprise, and climate change. It provides infrastructure for networking, co-working, and innovation projects, aiming to drive collaboration and growth among new businesses and SMEs. MUG is powered by Emil Banca, integrating its resources into a broader ecosystem for innovation.