What does Mom Water do?

Mom Water is a family-owned beverage company based in Ferdinand, Indiana, founded by Bryce and Jill Morrison. Established in January 2020, the company aims to provide a refreshing, health-conscious alternative to traditional canned cocktails and sugary seltzers. Launched in March 2021, Mom Water has quickly expanded its reach, now available in over 30 states through major retailers like Target, Walmart, and Kroger. The flagship product is a non-carbonated, fruit-infused vodka water cocktail, featuring simple, all-natural ingredients with zero sugar and zero carbs. Each 12-ounce can contains 90 calories and comes in a variety of flavors, each named after a "Mom" persona. Mom Water targets health-conscious consumers, particularly busy moms and outdoor enthusiasts, who prefer a light, refreshing drink without the downsides of carbonation. The company also plans to launch a sister brand, Dad Water, which will offer a non-carbonated tequila water cocktail.