What does Meanwhile do?

Meanwhile is an independent creative agency based in Manchester, UK, founded in 2022 by Alastair Marchant, Tim Jones, and James Cross. The agency focuses on client work, creativity, and unconventional thinking, aiming to enjoy the creative process without the pressure of financial targets. With a lean structure of around 17 employees, Meanwhile plans to grow gradually while maintaining a startup mentality. The agency specializes in strategy, creative ideas, and production, offering services such as brand development, content creation, and digital campaigns. A unique aspect of their work includes "ethereal" projects that create brand fame through stunts and unexpected activations. Meanwhile has collaborated with notable clients like Tombola, Travel Supermarket, and Chester Zoo, producing TV advertisements and national out-of-home campaigns. Additionally, they are developing a proprietary software platform called the Mean Machine to enhance client engagement and streamline operations. Meanwhile was recognized as Start-up Agency of the Year in 2023 by Campaign magazine.