What does MADabolic do?

MADabolic is a fitness franchise founded in 2011 by former professional hockey players Brandon Cullen and Kirk Dewaele in Charlotte, N.C. The company specializes in strength-biased interval training, offering group fitness classes designed for high-achievers aged 25-45. Their programming focuses on helping clients "age athletically" through structured, science-backed workouts that bridge the gap between cardio bootcamps and sport-specific training. The signature workouts are 50-minute, trainer-led sessions that emphasize strength and performance. MADabolic features a detailed 52-week macro-cycle, divided into four 12-week cycles, with tailored warmups and movement demonstrations to ensure accessibility and effectiveness. The franchise model provides comprehensive support to owners, including proprietary programming, business coaching, and operational guidance, aiming for a strong presence in top U.S. markets. MADabolic is committed to fostering a results-driven culture, appealing to fitness enthusiasts who value structure and accountability in their training.