What does Liveramp do?

LiveRamp Holdings, Inc. is a SaaS enterprise software and data-collaboration company based in San Francisco, California. Founded in 2011, LiveRamp provides a data connectivity platform that enables the effective and privacy-conscious use of customer data for marketing and advertising. The company acts as an intermediary, connecting internal data sources with external marketing partners, and offers services such as data onboarding, identity resolution, data activation, and measurement analytics. LiveRamp's key products include RampID, a foundational identity resolution engine, and the Authenticated Traffic Solution (ATS), which helps publishers monetize authenticated traffic securely. The company serves a diverse global client base, including enterprise marketers, agencies, and publishers across various industries such as financial services, healthcare, retail, and telecommunications. With a strong emphasis on consumer privacy and data ethics, LiveRamp aims to empower organizations to unify customer data and activate enriched audiences across multiple channels.