What does LatelyAI do?

Lately is an AI-powered social media content creation and management platform based in New York, founded in 2017. The company uses artificial intelligence and neuroscience to help organizations convert longform content into optimized social media posts. Lately employs over 80 professionals and serves a wide range of clients, including global enterprises, franchises, and small businesses across various industries. The platform operates through a three-step process: creating a unique "Voice Model" that captures a brand's tone, repurposing longform content into engaging social media posts, and continuously learning from user feedback to improve content personalization. Lately integrates with tools like Hootsuite for efficient content management. The company focuses on delivering measurable ROI, with documented cases showing significant returns for its clients.