What does Intuit Mailchimp do?

Intuit Mailchimp is a marketing automation and email marketing platform operated by The Rocket Science Group. Founded in 2001, it became a subsidiary of Intuit after a $12 billion acquisition in 2021. The platform originated in Atlanta, Georgia, when its founders created an email tool to assist small businesses with their marketing needs. Mailchimp has grown significantly since its launch, expanding its user base from 85,000 to over 13 million globally. Mailchimp offers a range of tools designed for small and mid-market businesses. Its core services include email marketing, newsletter creation, and automation, with the platform sending over 600 million emails every two days. Additional features include landing pages, websites, customer relationship management (CRM), and social media advertising. The platform is known for its user-friendly approach, freemium access, and strong customer support, making it a popular choice for businesses looking to enhance their marketing efforts.