THE ICONIC is Australia's leading online fashion, sports, and lifestyle retailer, founded in 2011 in Sydney. As a part of Global Fashion Group, it has become one of the largest e-commerce platforms in the region, serving over 2 million active users. The company employs around 970 to 1,000 people and operates a significant fulfillment center in South West Sydney. The ICONIC offers a wide range of services to enhance the shopping experience, including a curated online marketplace, a rapid delivery network with a notable 3-hour delivery service, and a flexible returns policy. Customers benefit from 24/7 customer support and specialized hubs for sports and premium fashion. The extensive inventory features over 1,650,000 items from more than 1,500 brands, catering to men, women, and children. The company emphasizes sustainability through eco-friendly initiatives and aims to provide a high-quality shopping experience for fashion-conscious Australians and New Zealanders.