What does How To Cake It do?

How To Cake It Inc. is a Canadian media and eCommerce company founded by cake artist Yolanda Gampp. It specializes in baking education, entertainment, and products for a global community of over 15 million baking enthusiasts, primarily targeting Gen Z women and millennial moms. Headquartered in Downsview, Ontario, the company has grown from a YouTube web series into a leading online baking education brand. The company offers a variety of digital media and educational content, including free YouTube tutorials, live baking classes, and online courses. It also provides premium experiences like interactive livestreams and has a strong social media presence. The eCommerce platform features baking bundles, merchandise, subscription boxes, and cookbooks authored by Gampp. How To Cake It collaborates with brands such as Disney and Walmart to create custom content and marketing campaigns, further enhancing its reach and community engagement.