What does Hootsuite do?

Hootsuite is a global leader in social media management and social intelligence software, founded in 2008 by Ryan Holmes. The company is headquartered in Vancouver, Canada, and has grown to employ over 1,789 people across 13 locations worldwide. Hootsuite serves more than 18 million customers, including small businesses and Fortune 500 companies, in over 200 countries. The Hootsuite platform offers an all-in-one solution for managing social media presence. Key features include content creation and scheduling, advanced social listening, detailed analytics, and team collaboration tools. The platform integrates with major social networks, allowing users to manage campaigns and measure performance from a single dashboard. Hootsuite's recent acquisition of Talkwalker enhances its capabilities with advanced sentiment analysis and competitive benchmarking. Recognized for its innovation, Hootsuite was ranked number one on G2 for social media management software in 2025.