What does Highlands do?

Highlands Coffee® is a leading Vietnamese coffee shop chain and coffee product distributor, founded in 1999 in Hanoi by David Thai. As the first private company registered in Vietnam by an overseas Vietnamese, it has evolved from a packaged coffee producer to a major brand known for its authentic Vietnamese coffee, particularly Robusta beans. The company emphasizes community, heritage, and social togetherness through its philosophy of "Highlands Coffee® Is Ours." With over 850 outlets across Vietnam, Highlands Coffee has become a daily staple for millions. The brand offers a range of brewed coffee and packaged products, focusing on fresh, daily-roasted beans. Its cafés are designed to reflect Vietnamese culture and history, providing welcoming spaces for customers. In addition to coffee shops, Highlands Coffee also caters to corporate clients and operates restaurants and food courts. The company is committed to sustainability and community upliftment through initiatives like the Highlands Happiness Fund, which supports education and disaster relief.