It's simple: Shop, pay bills, and transact at the companies & brands you use everyday, and our app will automatically purchase $1 worth of stock in those companies for you. Fun, human investing. How it works: Each time you transact at a publicly-traded company (and any of their subsidiary companies/products), Grifin automatically withdraws $1 to invest into that company's stock on your behalf. Each week, your dollars are added up and withdrawn from your bank to buy your stock. For example: • Buy coffee 3x at Starbucks this week? You invest $3 into Starbucks stock. • Pay both your Verizon and Comcast bills this week? $2 is withdrawn to buy $1 of Verizon stock and $1 of Comcast stock. • Go to Whole Foods 2x this week for groceries? You get $2 in Amazon stock, since Whole Foods is a subsidiary of Amazon. • Make a payment on your American Express credit card bill? You get $1 worth of AMEX stock for paying your bill. In this example, after just 1 week, you put $8 towards stocks and you now own stock in 5 of the companies you transact with! Personalized investing on your terms: Set a weekly investment limit, pause for a week at a time, adjust your company risk tolerance, increase beyond $1 per transaction, disable any company you transact at but don't want to invest in, and many more customization features. With Grifin, you can finally feel confident enough to start investing for the first time. Grifin makes investing fun again. Once you're all set up, there's only one thing left to do: keep living your life as usual :). As you keep shopping, Grifin will automatically invest $1 for each purchase you make.