SRC FTBL, also known as Source Football, is a Houston-based football analytics consultancy and data provider founded in 2022 by Ravi Ramineni, Sarah Rudd, and Cole Grossman. The company specializes in data-driven decision-making for football organizations, leveraging over two decades of combined experience in football analytics. Ravi Ramineni, the CEO, has a background in building analytics departments, including at Seattle Sounders FC. SRC FTBL offers a range of services aimed at supporting football clubs in their analytics journey. These include data infrastructure development, club analysis, player identification and valuations, transfer strategy, and performance analysis. The company has established partnerships with clubs like Houston Dynamo FC, where it is building the club's analytics department, and is set to integrate with Norwich City as part of its in-house analytics efforts. SRC FTBL focuses on collaboration to enhance clubs' analytics capabilities and foster self-sufficiency.