frntlne
About
Frntlne is a Melbourne-based edtech startup founded in 2021 by CEO Mark John. The company offers a mobile-first online training platform tailored for frontline staff in retail, hospitality, and pharmaceutical industries. Its innovative approach features short, conversational micro-learning videos, typically 15 seconds long, designed to enhance product knowledge and sales skills while improving memory retention and recall. The platform primarily targets younger workers aged 15-25, aiming to elevate customer experiences and sales conversions. Frntlne provides customized three-week courses developed in collaboration with brands, focusing on training sales staff in product knowledge and customer service. The platform also offers certifications and upskilling opportunities to support the career advancement of frontline workers. Trusted by over 100 brands, including Coles, L’Oreal, and P&G, Frntlne is expanding internationally, with plans to enter markets like Singapore, the UK, and UAE following a successful $4.6 million seed funding round in June 2023.