What does Freedom Movement do?

Freedom of Movement (FOM) is a South African lifestyle brand founded in 2013 by brothers Léan and Roal Boezaart. The company specializes in premium leather goods, footwear, clothing, accessories, eyewear, and timepieces. FOM's philosophy is rooted in values of hard work and personal discipline, inspired by a house rule from their father. The brand offers a range of products, including flagship items like premium briefcases and adventure backpacks, leather shoes, and various lifestyle apparel. FOM operates a direct-to-consumer model through its online platforms and physical retail stores, with 18-21 locations across South Africa and a growing presence in the UK. The company emphasizes quality craftsmanship and aims to connect with customers who appreciate timeless design and modern utility.