What does Footprint Technologies do?

Footprint Technologies GmbH is a Berlin-based startup founded in 2019 that specializes in AI and smartphone technologies for accurate foot measurement and personalized shoe sizing recommendations. The company focuses on reducing return rates in online shoe sales, which are often caused by sizing issues. By enabling precise foot measurements through smartphone cameras, Footprint promotes sustainability and helps retailers minimize emissions and losses. As a SaaS provider, Footprint offers a web-based digital shoe size consultant that works with iOS and Android devices. This solution guides users in measuring their foot length and width, providing tailored size and fit recommendations. Key features include shoe sizing and insole recommendations, with applications across various sectors such as leisure, work, and sports. The company also explores opportunities in body measurement for clothing and potential uses in healthcare and retail through data analytics and machine learning.