What does Flick Electric Co do?

Flick Electric Co. is an independent electricity retailer based in Wellington, New Zealand, founded in 2013. The company aims to disrupt the traditional electricity retail model by providing consumers with greater control over their energy usage and bills. Flick offers customers access to live wholesale market price signals on a half-hour basis, allowing them to choose their electricity price through a user-friendly interface on desktop and mobile platforms. There are no fixed-term contracts or break fees. Flick's mobile application enables users to track real-time electricity prices and monitor New Zealand's carbon emissions from electricity generation. The company also introduced the CHOICE mobile application, a real-time carbon calculator that helps users understand the carbon impact of their electricity consumption. With a commitment to ending energy poverty in New Zealand, Flick emphasizes fairness, honesty, and transparency in its operations. The company has grown significantly since its launch, serving over 12,500 customers and advocating for fair competition in the electricity market.