What does Fashion Innovation Agency do?

The Fashion Innovation Agency (FIA) at the London College of Fashion, University of the Arts London, is a not-for-profit creative agency founded in 2013. Its mission is to integrate emerging technologies with fashion, aiming to transform traditional practices in the fashion and retail sectors. FIA focuses on three main areas: making, showing, and retailing, utilizing technologies such as AI, 3D modeling, virtual reality, and augmented reality. FIA offers a range of collaboration-driven services, including proof-of-concept development, workshops on immersive technologies, and public activations. It engages with fashion brands, retailers, technology companies, and students to foster innovation and skill-building. Notable projects include the Real-Time Cloth Simulation Experiment and the AI Catwalk, which highlight the agency's commitment to exploring the intersection of fashion and technology. FIA also partners with industry leaders like Microsoft and NVIDIA to enhance its initiatives and promote inclusive workshops.