What does Expectful do?

Expectful is a women's health and wellness platform that provides evidence-based meditation, sleep content, and resources for individuals trying to conceive, pregnant women, postpartum individuals, and new parents. Founded in 2015 by Nathalie Walton, the company originally launched as a meditation app and has since expanded its offerings after being acquired by Babylist in early 2023. The platform features a meditation and sleep app with customized guided sessions designed to support users during their motherhood journeys. Expectful also hosts a comprehensive content hub that includes articles on topics such as fertility, pregnancy, and postpartum experiences, along with lifestyle guidance. The platform emphasizes medically vetted content from experts in various fields and aims to foster a supportive community for diverse family paths.