What does DesignMap do?

DesignMap is a product strategy and experience design consultancy based in San Francisco, California. Founded in 2006, the company specializes in human-centered design for complex B2B and B2B2C environments, particularly in the technology, healthcare, and finance sectors. With a team of approximately 70 employees, DesignMap focuses on transforming ambiguity into clear strategies, helping organizations navigate business challenges through a design perspective. The firm offers a variety of services tailored for B2B and SaaS products, including staff augmentation, workshops, coaching, user research, and product strategy. DesignMap emphasizes user-centered processes to deliver actionable insights and align business goals with user experiences. The company also addresses organizational challenges, providing tools to measure and mitigate issues like "shadow design." DesignMap collaborates with leading B2B software companies, including Cisco and Salesforce, establishing itself as a trusted partner in the industry.