What does Dentsu International do?

Dentsu Sports International (DSI) is a global sports marketing agency and business holding company established in 2021 by Dentsu Group Inc. It specializes in connecting brands, properties, and rights holders to sports fans through integrated services across sports, entertainment, and gaming. DSI operates as a wholly owned subsidiary, consolidating Dentsu's sports businesses worldwide, with offices in key locations including Japan, Los Angeles, New York City, London, and more. The agency offers a range of services, including brand strategy, sponsorship sales, content development, and event management. DSI emphasizes fan-led strategies, utilizing proprietary data and insights to drive innovation and engagement. With a focus on sustainability, diversity, and inclusion, DSI supports nearly 1,300 clients and has extensive experience in major global events like the Olympic Games and FIFA World Cup. Its capabilities also include digital marketing, talent management, and hospitality services, ensuring comprehensive support for brands in the sports and entertainment sectors.