dcdx is a research, strategy, and consulting firm founded and run by Gen Z, focusing on Generation Z intelligence. Established in March 2020, the company aims to help brands remain relevant by understanding cultural changes driven by Gen Z. Originally named GenZ Designs, dcdx emphasizes building authentic consumer relationships and a human-centered future through its diverse and innovative remote team. The firm offers Gen Z-focused research and strategy services that assist organizations in marketing, product development, and cultural adaptation. Key services include public research, case studies, and consulting to enhance brand-consumer relationships. In May 2025, dcdx launched Offline, an agency that connects brands with over 1,500 in-real-life micro-communities for event co-hosting and sponsorships, fostering authentic engagements. dcdx collaborates with notable brands like Spotify, Hinge, Chipotle, L'Oréal, and Crocs, helping them connect with Gen Z audiences effectively.