What does Cultured do?

Cultured Biomecare is a UK-based skincare brand founded by Rob Calcraft, who is also a co-founder of REN Clean Skincare. Established around 2021, the brand focuses on microbiome-centered, fermented formulations that aim to strengthen the skin barrier and support the skin's natural microbiome. Their products address various skin concerns, including sensitivity, dryness, breakouts, and premature aging. The brand's philosophy revolves around **Biome Care**, utilizing **FutureFerments™**—next-generation fermented actives like seaweed broths, oils, and plant extracts. These are combined with prebiotics and targeted actives to enhance ingredient effectiveness and compatibility with the skin. Cultured Biomecare offers a range of essentials, including the Biome One Cleansing Balm, Biome One Rejuvenating Serum, and Biome One Rich Cream, all designed for effective skincare routines. The brand is also B-Corp certified, highlighting its commitment to sustainability and ethical practices.