About
Compare.com is an online insurance comparison platform based in the U.S., founded in 2013 and headquartered in Virginia. Originally launched as Comparenow.com, it rebranded to Compare.com in 2015 and was acquired by Insurify in 2023. The platform specializes in providing real-time quotes for auto insurance and has expanded to include home, renters, pet, and business insurance. The company operates in 49 states, offering users the ability to compare quotes from multiple insurers through a single form. This approach ensures unbiased, side-by-side comparisons without the hassle of spam or data selling. Compare.com targets the ALICE demographic, particularly young adults, and aims to help users save on their insurance costs. Revenue is generated through commissions on purchased policies, aligning the company's goals with user savings.