Clovia is a leading lingerie and intimate apparel brand in India, founded in 2012 and launched in 2015. Based in Noida, the company operates as a direct-to-consumer ecommerce business under Purple Panda Fashion Ltd. Clovia aims to provide high-quality, well-fitting lingerie at affordable prices, creating a comfortable shopping experience for women. The brand offers a wide range of products, including fashion-forward bras, undergarments, sleepwear, activewear, and solution-based items designed for specific comfort needs. Clovia has a strong presence in the market, selling approximately 1.3 million products monthly and serving over 5 million women across various channels. The company utilizes a technology-enabled supply chain and micro-batch production to respond quickly to trends. Clovia has expanded its reach through a multi-channel model, including its website, mobile app, and partnerships with major marketplaces. With over 80 exclusive brand outlets and plans for further expansion, Clovia continues to grow as a trusted choice for millennial women in India. In 2022, Reliance Retail acquired an 89% stake in the company, further solidifying its position in the market.