What does CityRow do?

CityRow is a fitness company founded in 2014 by Helaine Knapp, focusing on rowing-based workouts. It started with brick-and-mortar studios and expanded into connected at-home digital fitness solutions. The company emphasizes low-impact rowing workouts that combine cardio intervals with strength training, making it accessible for various fitness levels. CityRow has developed an omnichannel ecosystem that includes in-person studios, franchises, and digital experiences, which became particularly relevant during the COVID-19 pandemic. The company offers water-based rowing machines designed for both studios and home use, along with a digital app that provides live and on-demand classes. CityRow has established a franchise model, growing to 65 locations by 2021. It has built a loyal subscriber base and continues to innovate under the ownership of WaterRower Inc., which acquired CityRow in January 2024.