INK IN CAPS (IIC Interactive Labs Private Limited) is a Mumbai-based MarTech and immersive technology agency established in 2017. The company specializes in design, technology, and experiential marketing, creating impactful brand experiences through advanced technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and metaverse solutions. With a team of 50-99 employees, INK IN CAPS focuses on innovation and client relationships, guiding brands through the digital landscape from concept to execution. The agency offers a wide range of services, including metaverse development, projection mapping, mobile and web development, virtual events, and experiential marketing. They also provide proprietary SaaS tools like V-Estate, V-Retail, and V-Verse, designed to enhance real estate sales and virtual interactions. INK IN CAPS emphasizes understanding client needs and tailoring solutions for seamless online and offline experiences, making them a versatile partner in various industries, including real estate, advertising, manufacturing, eCommerce, and retail.