What does Campari do?

Campari Group is a prominent Italian company known for producing the iconic Red Italian Bitter, commonly referred to as Campari. Founded in 1860 by Gaspare Campari in Milan, the company has a rich history built on a unique recipe that has remained unchanged for over 160 years. Headquartered in Sesto San Giovanni, near Milan, Campari Group emphasizes Italian tradition and quality in its products. The company specializes in the production, distribution, and marketing of its flagship beverage and related products. Campari Group exports its offerings to numerous countries, establishing a strong international presence. In addition to its beverage operations, the company promotes its brand through various marketing channels and offers corporate tourism experiences at the Galleria Campari Milano, where visitors can learn about the brand's heritage. The product portfolio includes the renowned Red Italian Bitter and a range of complementary beverages, all recognized for their quality and distinctive "Red" identity.