Black Entertainment Television (BET), also known as BET Media Group, is a prominent American cable television network and media company founded in 1980 by Robert L. Johnson. Headquartered in Washington, D.C., BET provides a variety of news, entertainment, music, and programming primarily aimed at African American audiences. The network began as a programming block on USA Network and became a full 24/7 channel by 1984, now reaching approximately 90 million households. BET's flagship cable network features a diverse range of content, including music videos, youth-oriented shows, political programs, comedy, talk shows, sports, documentaries, and movies. The company has expanded its offerings with specialized channels such as BET Her, BET Gospel, BET Hip-Hop, BET Jams, and BET Soul. Additionally, BET engages in film production, publishing, and event production, including the well-known BET Awards. Under Viacom's ownership, BET continues to play a significant role in African American-targeted media.