What does Aptitude Research do?

Aptitude Research is a research and advisory firm specializing in human capital management (HCM) technology. Founded by Madeline Laurano and based in the Boston area, the company focuses on providing independent research, vendor assessments, and consulting services to assist HR leaders in navigating the HCM landscape. With a small team of fewer than 25 employees, Aptitude Research emphasizes both quantitative and qualitative research on HCM trends, technology adoption, and workforce management strategies. The firm offers a range of services, including independent research reports on topics such as talent acquisition, engagement, and performance management. Their flagship product, The Aptitude Index, delivers comprehensive analysis of talent acquisition technology trends. Aptitude Research also provides vendor assessments to guide HR decisions and consulting services for HCM technology strategy, including custom research tailored to client needs. Their insights help organizations optimize their technology stacks and improve their HR practices.